A studio for the way merchants actually sell
Baroudi Labs is a UK-incorporated studio building AI-powered tools for restaurants, retailers, and service businesses across the GCC and beyond.
Our mission
Customers no longer browse websites or scroll through apps to place an order — they send a message. But most merchants weren't built for that. They juggle WhatsApp, Instagram, and Facebook DMs while orders slip through the cracks. We build the software layer that fixes this — turning every customer message into a confirmed sale, automatically, in any language.
What we're building
Our first product is an AI ordering assistant that lives inside WhatsApp, Telegram, Instagram, and Facebook. It understands what customers want, handles the full ordering flow, accepts payments, and tracks delivery — without ever asking the customer to leave the chat.
It speaks Arabic and English natively, including Franco-Arabic and Khaleeji dialects. It connects to Shopify, WooCommerce, or any custom API. And it's designed for the workflows merchants actually have, not the ones a Silicon Valley founder imagines.
More products are in development. Each one is built around the same principle: meet merchants where they already work, and make the hard parts disappear.
How we build
Merchant-first
We build with the merchants who use our software, not for them. Every feature comes from a real workflow, not a roadmap brainstorm.
AI-native
Conversational commerce only works if the AI is genuinely good. We invest deeply in the language, intent, and reasoning that turns chats into orders.
Privacy by design
We handle customer data carefully — minimum collection, clear retention, GDPR and PDPL compliant from day one.
Company
BAROUDI LABS LTD
Registered in England & Wales
- Company No.
- 17190393
- Registered office
- 124 City Road, London, EC1V 2NX, United Kingdom
- Founded 2026